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Coffee and breakfast, in one cup.

25g of grass-fed protein, 10g collagen, lion's mane, and a measured 100mg of caffeine. No added sugar, no guessing what a cafe pour contained.

$69$44
★★★★★4.8 / 5 · 2,314 reviews
Start the ritual
Coffee and breakfast, in one cup.

Why we built it

Most mornings start with a decision nobody wants to make at 6am: coffee now and food later, or food first and coffee cold. The shelf of powders was supposed to solve that and mostly added steps.

Daily Ritual Pro is one scoop. A measured dose of caffeine rather than whatever a large cafe pour happens to contain, protein that turns the cup into part of a meal, and nothing in it that produces the spike-and-dip people mistake for a caffeine crash.

“A founder-led brand treating caffeine dosing as a design problem rather than a marketing one.”
Forbes
“The rare performance coffee that tells you what's actually in the scoop.”
Bella Magazine
“Built by someone who read the research before writing the label.”
Voyage

Shop the ritual

Arcane Daily Ritual Pro
Best seller

Arcane Daily Ritual Pro

★★★★★4.8 / 5 · 2,314 reviews
$69$44

One scoop, hot or cold. Replaces the coffee, the protein shake and the four things you were stirring in separately.

Start the ritual

Or 4 interest-free payments of $11. Cancel anytime.

What's in it
  • 25g grass-fed whey protein isolate
  • 10g bovine collagen peptides
  • 1,000mg lion's mane extract
  • 100mg caffeine from arabica
  • 3g MCT from coconut
  • Third-party tested every batch
Free of
  • Added sugar
  • Artificial sweeteners
  • Seed oils
  • Artificial flavours
  • Fillers and anti-caking agents

Or start smaller

Starter tin

$29

Seven servings. Enough to know whether the morning actually changes.

7 servings

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Daily Ritual Pro

$44/mo

The subscription. Thirty servings, delivered monthly, cancel whenever.

30 servings

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Decaf Ritual

$44/mo

Same formula, 5mg caffeine. For slow metabolisers and afternoons.

30 servings

Add to cart

Travel sachets

$19

Ten single-serve sachets. Hotel rooms, flights, offices with bad coffee.

10 sachets

Add to cart
30-day money-back guaranteeFree shipping, USACancel anytimeThird-party tested

What changes

A dose you can actually count

100mg per serving — roughly one standard cup. A large cafe coffee can carry 310mg, which is where most people's jitters and afternoon crashes come from. Knowing the number is most of the fix.

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Protein in the cup, not on the side

25g of grass-fed whey and 10g of collagen. Food alongside caffeine flattens the absorption peak, and the peak is where the jitters live. It also means you've eaten, which on most mornings you hadn't.

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Nothing that spikes then drops

Zero added sugar and no artificial sweeteners. The mid-morning fog people blame on caffeine is often a glucose dip from a sweetened drink an hour earlier.

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One step, so it survives Tuesday

A protocol only works if it's easier than the thing it replaces. One scoop, hot or cold, thirty seconds. That's the whole design brief.

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How it compares

Daily Ritual ProLarge cafe coffeeProtein shakeEnergy drink
Measured caffeine doseDo you know the number before you drink it?100mg160-310mg160-300mg
Protein per servingDoes it count as part of a meal?25g0g20-30g0g
Added sugarWill it spike and drop an hour later?0g0-60g0-15g0-54g
One stepHow many things do you make?
Third-party testedHas anyone independent checked the label?varies

Use yes or no in a cell for a filled or hollow dot, or type any short text.

What people say

★★★★★

My mornings were a shelf of powders and pills. Now it's one cup — protein, collagen, focus.

George A.Founder
★★★★★

Two espressos used to leave me shaky until lunch. One of these does the job and I stay level.

Priya N.Verified buyer
★★★★★

Waking at 5am means breakfast and coffee have to be the same thing. This covers both.

Jordan B.Verified buyer

Reviews reflect individual experience and are not evidence of a typical result.

Shop the ritual

Arcane Daily Ritual Pro
Best seller

Arcane Daily Ritual Pro

★★★★★4.8 / 5 · 2,314 reviews
$69$44

One scoop, hot or cold. Replaces the coffee, the protein shake and the four things you were stirring in separately.

Start the ritual

Or 4 interest-free payments of $11. Cancel anytime.

What's in it
  • 25g grass-fed whey protein isolate
  • 10g bovine collagen peptides
  • 1,000mg lion's mane extract
  • 100mg caffeine from arabica
  • 3g MCT from coconut
  • Third-party tested every batch
Free of
  • Added sugar
  • Artificial sweeteners
  • Seed oils
  • Artificial flavours
  • Fillers and anti-caking agents