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You're not going to start making breakfast.

Ten years of good intentions say so. Daily Ritual Pro puts 25g of protein in the coffee you were already making — one scoop, thirty seconds, nothing to cook or wash.

$69$44
★★★★★4.8 / 5 · 2,314 reviews
Start tomorrow morning
You're not going to start making breakfast.

Why we didn't build a better breakfast

Most morning nutrition products are aimed at people who already eat breakfast and want a better one. That was never the problem. The problem is the forty minutes between the alarm and the door, and the fact that cooking loses to every single thing competing for them.

So we built around the one habit that already survives that window: the coffee. It gets made whatever else happens. Putting the protein in there isn't a compromise — it's the only version that's still happening in March.

Being straight about the limits: eggs and yoghurt are better food than any powder, and if you're already eating them, you don't need this. What we're offering is the difference between 25g of protein and nothing, which for a lot of mornings is the actual choice.

Forbes
Daily Mail
Bella Magazine
Voyage

Shop the ritual

Arcane Daily Ritual Pro
Best seller

Arcane Daily Ritual Pro

★★★★★4.8 / 5 · 2,314 reviews
$69$44

Coffee, 25g grass-fed whey, 10g collagen, lion's mane and a measured 100mg of caffeine. Zero added sugar. Hot or cold, one scoop.

Start tomorrow morning

Or 4 interest-free payments of $11. Cancel anytime.

What's in it
  • 25g grass-fed whey protein isolate
  • 10g bovine collagen peptides
  • 1,000mg lion's mane extract
  • 100mg caffeine from arabica
  • 3g MCT from coconut
  • Third-party tested every batch
Free of
  • Added sugar
  • Artificial sweeteners
  • Seed oils
  • Artificial flavours
  • Fillers and anti-caking agents
30-day money-back guaranteeFree shipping, USACancel anytimeThird-party tested

What actually changes

You stop crossing the protein threshold once a day

Most people eat almost no protein at breakfast and most of it at dinner. A seven-day feeding study found that the same daily protein spread evenly across three meals produced about 25% more muscle protein synthesis than the skewed version. Getting the morning over the line is the gap almost everyone has.

You stop crossing the protein threshold once a day

The 10am hollow feeling goes

Coffee on an empty stomach absorbs fast and steeply, and the peak is where jitters live. Protein and fat alongside flatten that curve. Most people report the mid-morning crash disappearing before they notice anything else.

The 10am hollow feeling goes

Thirty seconds, one thing to wash

A scoop into the cup you were making anyway. No blender, no pan, no second container. The reason breakfast habits fail is friction, and this removes essentially all of it.

Thirty seconds, one thing to wash

You know what's in it

100mg of caffeine, not the 250 to 310mg a large cafe coffee can carry. 25g of protein, no added sugar, third-party tested every batch. The label is the whole pitch.

You know what's in it

Against what you're actually doing instead

Daily Ritual ProSkipping breakfastGranola barDrive-through breakfast
ProteinEnough to cross the morning threshold?25g0g3-10g12-20g
Added sugarWill it spike and drop by 10am?0g0g8-16g5-20g
Time to makeDoes it survive a rushed morning?30 sec0 sec0 sec10-20 min
Measured caffeineDo you know the dose?100mg
Cost per morning$1.47$0$1.50-3$6-12
Third-party testedHas anyone independent checked the label?n/a

Use yes or no in a cell for a filled or hollow dot, or type any short text.

From people who hadn't eaten breakfast in years

★★★★★

I hadn't eaten before noon in about a decade. This was the first thing that changed that.

Devon S.Verified buyer
★★★★★

Waking at 5am means breakfast and coffee have to be the same thing. This covers both.

Jordan B.Verified buyer
★★★★★

Turns out my problem was drinking coffee on an empty stomach at 6am. Protein in the cup fixed it.

Ellie R.Verified buyer

Reviews reflect individual experience and are not evidence of a typical result.

Shop the ritual

Arcane Daily Ritual Pro
Best seller

Arcane Daily Ritual Pro

★★★★★4.8 / 5 · 2,314 reviews
$69$44

Coffee, 25g grass-fed whey, 10g collagen, lion's mane and a measured 100mg of caffeine. Zero added sugar. Hot or cold, one scoop.

Start tomorrow morning

Or 4 interest-free payments of $11. Cancel anytime.

What's in it
  • 25g grass-fed whey protein isolate
  • 10g bovine collagen peptides
  • 1,000mg lion's mane extract
  • 100mg caffeine from arabica
  • 3g MCT from coconut
  • Third-party tested every batch
Free of
  • Added sugar
  • Artificial sweeteners
  • Seed oils
  • Artificial flavours
  • Fillers and anti-caking agents